In order to ensure the feasibility of introducing Chinese electric vehicles and electric vehicle infrastructure to the MENA region, Hala China and Monstarlab began by looking at global market trends and consumer preferences which provided the basis to build the business and financial models that defined the feasibility of introducing the products to the market.

An important consideration was the buy-in of Hala China's JV partner Emirates Transport, which will also play a dual role as a launch customer to the market, as well as understanding which business segments to target first, with the government sector being the first due to its known position as a market mover within the MENA region