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We will use the world's collective knowledge and technology to implement change in all phases of corporate digital domain issues, including strategy formulation, experience design, development, and growth platform building.

<h2>Challenges:</h2>Tokyo Dome had previously been organizing target hypotheses and current challenges within Tokyo Dome City. However, they were facing difficulties in translating the rich content and diverse customer segments within the City into concrete measures, strategic planning, and communication design.Therefore, they were seeking a partner who could provide end-to-end support, from formulating strategies to deploying actual measures, and further to developing and operating applications based on these efforts. <h2>Solutions:</h2>Monstarlab took the target hypotheses and current challenges identified by Tokyo Dome and redefined them from the perspectives of users, operations, and business.Furthermore, they created prototypes of solutions to address these challenges and conducted user testing.First, they brainstormed solution ideas for the redefined challenges, visualized these ideas using storyboards and other methods, and then prioritized them. Next, they created user story maps to functionalize the solution ideas, selected the features for the MVP (Minimum Viable Product), and formulated the product vision.For the MVP development, Tokyo Dome ventured into agile development for the first time. Monstarlab provided a uniquely customized agile development workshop for the company members with limited app development experience. Working closely with the Product Owner, they successfully achieved the initial app release within a short period of approximately 14 weeks.In addition to the app development, Monstarlab also supported the communication design aspect, focusing on how to express the world view of the Tokyo Dome City brand. This included creating the Tokyo Dome City app introduction website, designing banners for use on social media, and developing communication materials utilizing offline touchpoints such as flyers and digital signage.

<h2>Results:</h2>The app was successfully released on April 30, 2024. It has been recognized for its contribution to communicating the Tokyo Dome City brand's worldview as a means of customer communication and for providing a convenient and comfortable experience within Tokyo Dome City, earning a high rating of 4.3 stars on app stores (as of the end of July 2024).Furthermore, in September 2024, an illustrated map was additionally implemented to clearly represent the City's vast grounds and landmarks. This GPS-linked illustrated map allows users to vividly experience the Tokyo Dome City world even while searching for facilities or moving around.Currently, we are diligently progressing with regular agile improvements to the app, striving to provide new value that goes beyond simply solving user issues. Monstarlab will continue to work closely with the client, supporting business transformation through app and website improvement assistance.

[JP_EN] - Work detail

Tokyo Dome City App

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We develop websites and applications swiftly and through agile methodologies that improve customer interaction, making use of the latest technologies.

Digital Product Development

We assist in the development and operational management of systems, emphasizing reliability and efficiency to underpin the core business functions of our corporate clients.

Enterprise System Development

With a human-centric approach, we design the end-to-end service process to deliver superior customer and employee experiences.

Service Design

We design brand experiences to strengthen brand image and elevate brand value across all customer digital interactions.

Brand Experience Design

Utilizing user-centered design principles, we craft attractive and intuitive digital products. We provide comprehensive support across the entire product design lifecycle, encompassing user research, strategic direction, and UI design.

Digital Product Design

We provide hands-on support to help you explore new business opportunities and service ideas, and to achieve innovative growth.

Enabling Innovation

We deliver strategic approaches aimed at restructuring current business operations to reinforce revenue generation and market competitiveness.

Business Model Transformation

We enable stable system operations, cost savings, and operational efficiency improvements through the effective use of external resources comprised of highly qualified IT personnel worldwide.

Improving Development Structure

We provide comprehensive support to strengthen digital capabilities by integrally assisting in the improvement of technical skills and the enhancement of all processes, including operational efficiency.