The United Kingdom


Innovating Potbelly’s Web Experience

A holistic fast casual web presence with custom catering and native delivery.
Potbelly is famous for toasted sandwiches and good vibes, with hundreds of shops in neighborhoods around the world. Since 2017, we’ve partnered with Potbelly’s marketing and IT teams to design, build and optimise an intuitive, brand-forward responsive website for individual ordering, catering, delivery, loyalty, hiring and franchisees. Potbelly’s web presence unifies marketing and ordering seamlessly, delivering notably higher average order size than register.
Increased average order value over register.

The Partnership.

A Refreshed Loyalty Program.

In 2020, we partnered with Potbelly and LevelUp to streamline the loyalty program – Potbelly Perks – to focus on delivering clear value to customers. The result is a simple points-based system with a single delicious reward – entrées! Earning and redemption are available on all channels, from app to web to register.


  • PHP
  • Javascript
  • MySQL
  • Laravel


  • AWS
  • Google Maps API
  • Jenkins CL
  • Sentry
  • React


  • LevelUp
  • NCR Aloha
  • Bringg
  • Braintree
  • Heap
  • Google Analytics