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  • Cases
  • Creating a user focussed web experience for a leading UK charity

The Prince's Trust

Creating a user focussed web experience for a leading UK charity

The Prince’s Trust required a partner to develop their web platform which hosted their learning programme, Achieve. Achieve started as a basic, single page site, which required further development to provide an optimal experience for teachers and other education service providers. Achieve was created to unlock the potential in 11-19 year olds, through getting them to sign up to the programme which aims to boost their confidence, learn new skills and work on group projects. The Prince’s Trust required support in enhancing the sign up process to offer a better user experience. They also needed web development expertise to expand the resource library and programme module options.
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At the start of the partnership, Monstarlab used the internal discovery work conducted by The Prince’s Trust to develop the user interface on existing wireframes. We worked in collaboration to ensure the digital experience would meet the needs and expectations of the users.

Following this, Monstarlab took the existing website and built an education hub, whereby partners could easily access all the learning materials and activities and download PDFs. Improvements were made to the navigation of the modules and how to access individual module units so that learners could complete qualifications supplied by a third party.

Integrating with Contentful to enhance the user experience

Prior to partnering with Monstarlab, the majority of the web ecosystem was hard coded, however to improve the user experience we integrated with a third party CMS, Contentful. Monstarlab supported The Prince's Trust in discussion with Contentful to ensure the right licensing agreement was in place. As a headless system, Monstarlab created the content models and website components to align with the users requirements. The front end was coded in React.js and PHP Laravel framework was used for the custom backend. The website was optimised for mobile devices so users could access the information on the go. By integrating with Contentful it meant that the content team at The Prince’s Trust have a customisable experience where they had the flexibility to update content. This also created a defined system architecture which improved the site navigation. We needed to deploy our solution quickly, cheaply, reliably and with a low maintenance penalty, so we prioritized serverless services, specifically Amazon Amplify and Amazon Elastic Container Service on Fargate.
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Market expansion
The first release was launched to partners in Manchester, UK and following user interaction and data analysis, improvements were made to the browsing and filtering functionality for the resource library ready for expanding the release to Scotland in Spring 2022. Custom, regional pages are being created and continuous improvements are being made to how people sign up to the Achieve programme and access the education hub ready for a National rollout in Autumn 2022.

Custom CMS

Offering users the flexibility to update content easily

Enhanced navigation

A defined architecture to improve navigation in the resource library

Seamless sign in

Reducing friction in the sign up process to offer a better user experience

About The Prince's Trust

The Prince's Trust is a charity in the United Kingdom founded in 1976 by Charles, Prince of Wales, to help vulnerable young people get their lives on track. It supports 11 to 30-year-olds who are unemployed and those struggling at school and at risk of exclusion. Many of the young people helped by The Trust are in or leaving care, facing issues such as homelessness or mental health problems, or have been in trouble with the law.

It runs a range of training programmes, providing practical and financial support to build young people's confidence and motivation. Each year they work with about 60,000 young people; with three in four moving on to employment, education, volunteering or training.
The Prince's Trust is one of the most successful funding organisations in the UK and the UK's leading youth charity, having helped over 950,000 young people turn their lives around, created 125,000 entrepreneurs and given business support to 395,000 people in the UK.

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