Tempur Sealy is the world’s largest bedding provider. They develop, manufacture, and market mattresses, foundations, pillows and other products. Their materials are being used by NASA’s spaceships. The products are high-end and have visibility across four continents. Produced in Denmark and the USA among other places, the Company’s products are sold worldwide through its own stores, online and third party retailers alongside other competitors. The Company’s brand portfolio includes many highly recognised brands in the industry. The total net sales in FY2018 amounted to $2.702,9 million, and they had 6200 employees across its markets in 2018. This case focuses solely on Tempur.
Through the project, Tempur was made aware that a digital transformation was needed for the entire organisation, and Monstarlab has been a big part of that process via optimising their internal and external processes. The app has resulted in an optimisation of their communication and sales and marketing processes:
Raising awareness and the level of knowledge
Improving communication and providing user data
Training and onboarding provided by Monstarlab