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Monstarlab is your “AI & Digital Partners” for empowering business transformation and new value creation through the power of AI and digital technologies.

<h2>Challenges:</h2>Tokyo Dome had previously been organizing target hypotheses and current challenges within Tokyo Dome City. However, they were facing difficulties in translating the rich content and diverse customer segments within the City into concrete measures, strategic planning, and communication design.Therefore, they were seeking a partner who could provide end-to-end support, from formulating strategies to deploying actual measures, and further to developing and operating applications based on these efforts. <h2>Solutions:</h2>Monstarlab took the target hypotheses and current challenges identified by Tokyo Dome and redefined them from the perspectives of users, operations, and business.Furthermore, they created prototypes of solutions to address these challenges and conducted user testing.First, they brainstormed solution ideas for the redefined challenges, visualized these ideas using storyboards and other methods, and then prioritized them. Next, they created user story maps to functionalize the solution ideas, selected the features for the MVP (Minimum Viable Product), and formulated the product vision.For the MVP development, Tokyo Dome ventured into agile development for the first time. Monstarlab provided a uniquely customized agile development workshop for the company members with limited app development experience. Working closely with the Product Owner, they successfully achieved the initial app release within a short period of approximately 14 weeks.In addition to the app development, Monstarlab also supported the communication design aspect, focusing on how to express the world view of the Tokyo Dome City brand. This included creating the Tokyo Dome City app introduction website, designing banners for use on social media, and developing communication materials utilizing offline touchpoints such as flyers and digital signage.

<h2>Results:</h2>The app was successfully released on April 30, 2024. It has been recognized for its contribution to communicating the Tokyo Dome City brand's worldview as a means of customer communication and for providing a convenient and comfortable experience within Tokyo Dome City, earning a high rating of 4.3 stars on app stores (as of the end of July 2024).Furthermore, in September 2024, an illustrated map was additionally implemented to clearly represent the City's vast grounds and landmarks. This GPS-linked illustrated map allows users to vividly experience the Tokyo Dome City world even while searching for facilities or moving around.Currently, we are diligently progressing with regular agile improvements to the app, striving to provide new value that goes beyond simply solving user issues. Monstarlab will continue to work closely with the client, supporting business transformation through app and website improvement assistance.

[JP_EN] - Work detail

Tokyo Dome City App

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From exploring what's possible with AI and digital technology to designing a concrete strategy built for real implementation.Grounded in your business strategy and operational structure, we develop sophisticated roadmaps that balance impact with feasibility, then connect directly to the implementation phase. We support the full journey, from cross-organizational rollout to building a sustainable foundation for continuous advancement.

AI & Digital Transformation

We use AI to analyze and rebuild existing systems, turning black-box legacy environments into transparent, future-ready assets. By unifying visibility across code, data, and business logic, we accelerate migration to a system architecture built for AI adoption and digital transformation.

Systems Modernization

We go beyond consolidating fragmented data. By combining human business knowledge with AI, we define and generate data from areas that were never captured before — including tacit knowledge and decision logic embedded in manufacturing floors and business processes.From modeling to implementation, we build AI-ready data infrastructure that functions at the level of real business operations.

Data & Infrastructure

Rooted in a deep understanding of your business and users, we design and implement customer experiences with digital at the center. From research and analysis to strategy, brand development, experience design, and implementation — we support the full journey, using data to drive user value and business outcomes in parallel.

CX Transformation

We design and develop sophisticated digital products, integrating AI and data capabilities throughout. Involved from the concept stage, we build products that deliver user value and business outcomes in equal measure. Through agile development, we iterate rapidly and continuously, evolving products that sustain long-term business growth.

Digital Product Development

We support the full journey of AI agent development — from concept and design through development, production deployment, and ongoing improvement. Our solutions are designed around real business challenges: automated responses, streamlined training, and process automation. The result is improved employee experience alongside faster, higher-quality operations.

AI Agent Development

Through workshops and hands-on collaborative projects, we help your organization build the capabilities to drive AI and digital initiatives independently. Beyond external delivery, we transfer knowledge and develop internal talent in parallel with project execution, building expertise that stays within the organization. Through learning by doing and continuous knowledge sharing, we support the transition to a team that can keep advancing on its own.

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“Shaping a future with the creativity of
diverse teams and technology.”