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A.C.O. Launches BX Camp, A Design Program For Co-Creating Brand Experiences

Jun 03, 2021


Monstarlab, which leverages its talent across 16 countries and 25 cities worldwide, announced that its Japanese design subsidiary A.C.O. has launched BX Camp, a design program for co-creating brand experiences with clients.

BX Camp Logo

Background of the BX Camp

In our increasingly digital world, designing excellent brand experiences is crucial to the success of services, as well as products and corporations. Until now, A.C.O. has offered the BX Camp program activities to support the launch of new businesses as well as individuals conducting independent user research and building prototypes, ensuring consistent end-to-end brand development. Following excellent feedback such as “Contribution of brand development has exceeded our expectations,” and “Organisation reinforcement was an added value brought by the process in which the entire team spent a lot of time on empathy and sharing,” and more, the company decided to formalise the BX Camp offering.

Overview of the BX Camp Programme

During the BX Camp, we work with our clients to increase their brand value through a customised end-to-end brand and solution development process.

The program consists of the following six steps, which are customised to the nature of the client, service, and desired insights to allow maximum value creation:

1) Ensure in-depth project team-wide understanding of the client’s strategy, service, industry, and competitors

2) Research and analysis

3) Create the brand DNA

4) Sketch core functionalities jointly with engineers and other experts

5) Design the visual translation of the brand DNA through concept, colours, and shapes and create an optimal user experience

6) Test the prototype and optimise the service based on learnings

About A.C.O. Inc.

Tokyo-based design consulting firm A.C.O. joined the Monstarlab group in 2018. A.C.O.’s comprehensive range of digital design services includes communication strategy, service design, UX design, brand development, art direction, and UI design.

Founded in 2000, A.C.O. has helped clients in Japan and beyond leveraging good design to better communicate, differentiate and add value to their businesses.

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