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  • Cases
  • Visitor Experience at the Rockefeller Centre

Top of the Rock

Visitor Experience at the Rockefeller Centre

Tishman Speyer approached Monstarlab to digitally transform one of the most iconic buildings in New York - the Rockefeller Centre.
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In addition to providing an enhanced experience for the building's tenants, they wanted to improve the digital experience of the Top of The Rock observatory, which sits atop Rockefeller Centre. With over 3 million visitors per year, we had to ensure that the Top of the Rock app had everything needed for an enhanced Rockefeller Centre experience for the visitors.

Following a discovery phase, the proposed solution centred on maximising the experience created by visiting Top of The Rock. Despite the large number of visitors to the observatory, many of them didn’t venture beyond the viewing deck.

A Digital Assistant for an International Attraction

Monstarlab created an end to end mobile app that allowed visitors to book their e-ticket for seamless entry, integrated augmented reality (AR) for a guided tour of the New York skyline, and wayfinding to help visitors find specific retailers, restaurants and cafes following their visit.
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The impact.
This mobile app connected Top of the Rock visitors to the wider services at the Rockefeller Centre which increased visitor dwell time and expenditure. Visitors had a better experience while they were enjoying the observatory, and were informed of the other services within the building. This led to more business opportunities and revenue generated from the building's tenants.

About Tishman Speyer

Tishman Speyer is a prestigious real estate company servicing over 2,000 corporate clients worldwide. Its portfolio includes iconic developments such as Rockefeller Centre in New York. Amongst their most prominent clients is Harvard University, for which Tishman Speyer developed a life sciences and technology destination in Boston, MA.

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