Capriotti’s partnered with Monstarlab to leverage the Wing Zone rebranding as a unique opportunity to refresh the “front-door” websites for both brands. We created user-centric, product-forward designs unique to each restaurant, built on Craft CMS using a “headless” architecture optimized for fast load-times. This strategic architecture will be key to the next phases of Capriotti’s digital transformation.
Our bold approach captured the big flavors of these fast-growing brands, earning three 2022 W3 Awards and vastly improving site engagement metrics.