Americas
Be Borderless.
Our global network spans 21 countries, blending cultures, experience, and insights from the best talent and allowing us to tackle any challenge.
Learn more
View our global site Or choose a country below
Close
Global
Monstarlab
Europe & Middle East
Monstarlab Denmark Monstarlab Germany Monstarlab Netherlands Monstarlab United Arab Emirates Monstarlab United Kingdom
Japan
Monstarlab Japan A.C.O.
Americas
Monstarlab Americas
Vietnam
Monstarlab Vietnam
Philippines
Monstarlab Philippines Monstarlab Cebu (Freemight)
China
Monstarlab China
Bangladesh
Monstarlab Bangladesh
Singapore
Monstarlab Singapore
  • Cases
  • Designing for the Customer, Engineering for the Future

Capriotti's & Wing Zone

Designing for the Customer, Engineering for the Future

We crafted an award-winning experience with a powerful, contemporary backend that moved the needle for customer engagement.
Capriotti's Wing Zone Hero 1
Capriotti's Wing Zone Her 2
Founded in 1976, Capriotti’s Sandwich Shop is one of the fastest growing QSR chains in the US, beloved for their massive sub sandwiches made with the finest ingredients. In 2021, Capriotti’s acquired Wing Zone, employing their innovation-forward culture to grow the two brands. Capriotti’s is relaunching Wing Zone with a fresh new brand and a revolutionary wing-cooking technology that will make it the leader in the industry.
Bounce Rate dropped 90%

Capriotti’s partnered with Monstarlab to leverage the Wing Zone rebranding as a unique opportunity to refresh the “front-door” websites for both brands. We created user-centric, product-forward designs unique to each restaurant, built on Craft CMS using a “headless” architecture optimized for fast load-times. This strategic architecture will be key to the next phases of Capriotti’s digital transformation.

Our bold approach captured the big flavors of these fast-growing brands, earning three 2022 W3 Awards and vastly improving site engagement metrics.
Capriotti's Wing Zone Hero 3
Capriotti's Wing Zone Hero 4

While efficiently sharing backend technology and frontend modules, each brand has a unique brand-forward design that emphasizes the flavorful wings and extraordinary sandwiches to understand the unique menu offerings, with specialized features like a dynamic Sandwich Size Chart for Capriotti’s and the Wing Math ordering guide for Wing Zone. The new sites have been a huge success with customers, reflected in the engagement metrics above and below.

Pages Views increased by 530%+

Average Session Duration increased 120%+

Visit our cases

In order to improve this website, we use cookies. For more information please read our Terms of Service. To agree with the use of cookies on this website, please click the ‘Continue’ button.