AB InBev

Modernising the Supply Chain for the World’s Largest Brewer

From a 10-bar usability pilot to a global deployment across 9 countries, Monstarlab worked with AB InBev to build the TapWiser, a mobile-first direct-to-business eCommerce platform that is reshaping the sales practices of the global CPG behemoth.
AB InBev is the world’s largest manufacturer and distributor of beer. We created a global product ecosystem to drive retailers of beer to purchase directly from ABI through digital channels, moving away from the less efficient process of manual purchasing. Monstarlab iterated and grew the ecosystem from a US MVP to a platform on five continents that transacts billions in revenue annually.
9 countries implemented the platform.
Billions in transactions annually.

Significantly higher reorder rate than competing solution.

The Collaboration.

Brewing a Long-Term Partnership

Monstarlab conceptualised, built, scaled and iterated the Tapwiser platform to reach billions in annual sales. We are also proud that once the platform was well established, we seamlessly transitioned it to another team for ongoing maintenance - setting them up for continued success. With our reputation for innovation, design and custom software delivery established, AB InBev and Monstarlab have partnered on a number of initiatives that leverage our top-tier skills, including forming the initial core engineering team of their global growth and innovation group, Zx Ventures.


  • Objective-C
  • Swift
  • Java
  • Python
  • MySQL
  • PHP


  • Magento
  • Omnitracs
  • RoadNet
  • NodeJS
  • React
  • React Native
  • AWS
  • Crashlytics
  • Google Analytics


  • Salesforce
  • SAP
  • Mulesoft
  • AB Marketing

More projects in the Wholesale, Retail, & eCommerce Industries

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