Monstarlab expands digital services in the Middle East, acquires human experience and digital reinvention firm, Genieology

Nov 02, 2022


2 November 2022, DUBAI, UAE — As part of efforts to strengthen its presence in the Middle East, global digital consultancy firm, Monstarlab Holdings Inc. (hereinafter referred to as “Monstarlab”) has acquired fast-growing human experience and digital reinvention firm, Genieology.

The acquisition will combine and enhance Monstarlab’s and Genieology’s advanced integrated digital services across the Middle East, and expedite the digital transformation of customers with various requirements in the region.

“Through this acquisition, we reaffirm our commitment to supporting and contributing to the region’s economic diversification efforts through expanding our advanced service portfolio to drive digital transformation across different sectors in the UAE, the rest of the Middle East and beyond” said Hiroki Inagawa, Monstarlab’s Group CEO/ Representative Director. 

“Genieology has proven its cutting-edge capabilities to provide innovative solutions designed to revolutionise the digital experiences of a range of organisations and projects within its network. We are proud to be joining forces and look forward to working together to shape the future of digitalisation across different areas of business in local and regional markets,” he added.

With the acquisition, Monstarlab will benefit from Genieology’s expertise in developing and structuring its digital experience model across global operations. 

“From the start, our strategy has been focused on delivering human-centric, digital transformation services in the UAE and wider Middle East. Since then, we have been achieving remarkable growth through our work model, which has helped us develop our network and expand our services and operations. We have built trust and success with customers through offering boutique and customised services that deliver results,” said Calvin Hart, Genieology’s founder.

“Monstarlab is the ideal culture fit for Genieology, and we believe this partnership will further enhance our overall operational approach and provide the right ecosystem for future growth. Together we will develop our digital design services and advanced technologies in areas including Web3, AR, VR, Metaverse and more. Simply put, Genieology brings the magic, and Monstarlab brings world-class technology to deliver excellence for our customers. This partnership will enable us to supercharge our capabilities in the region and launch new projects with a range of enterprises that support the development of smart cities, as well as giga-projects in key growth markets,” he added.  

About Genieology

Genieology is a Dubai-based cross-cultural and product-led growth agency that transforms businesses into magical brand experiences.

Specialising in digital storytelling, Genieology understands the essence that makes businesses what they are, then brings it to life through purposeful execution.

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