{ "productLinks": [], "industry": "Food", "site": "jp_en", "title": "Business Growth and Efficiency by Implementing DX in the Product Ordering Flow", "overviewTitle": "Tapwiser: A Streamlined Ordering Platform", "publishedDate": 1743660000000, "slug": "abi", "overview": "Anheuser-Busch InBev (hereinafter, AB InBev), the world's largest brewer known for brands like Budweiser, operates globally, manufacturing and selling approximately 500 beer brands with over 110,000 sales representatives active worldwide. Monstarlab's North American office participated in the development of \"Tapwiser,\" the company's alcohol ordering platform, from the initial planning stages. They were responsible for the entire process, from research and planning to UX/UI design and product development.", "qoute": "", "seo": { "description": "Anheuser-Busch InBev (hereinafter, AB InBev), the world's largest brewer known for brands like Budweiser, operates globally, manufacturing and selling approximately 500 beer brands with over 110,000 sales representatives active worldwide. Monstarlab's North American office participated in the development of \"Tapwiser,\" the company's alcohol ordering platform, from the initial planning stages. They were responsible for the entire process, from research and planning to UX/UI design and product development.", "title": "Anheuser-Busch InBev | Tapwiser: A Streamlined Ordering Platform | Monstarlab" }, "content": "

Challenges:

Previously, AB InBev relied on individual sales representatives to handle orders from liquor stores, restaurants, and bars. Order methods varied by customer, including phone and email, resulting in significant manual data entry into internal systems.

While a digital ordering platform had been developed in the past as a solution for improving operational efficiency, it failed to gain traction with users. Therefore, the development of a new ordering platform that truly met the needs of buyers became a pressing priority.

Furthermore, with a view to global expansion, there was a need for a platform with the flexibility to accommodate campaigns in different regions and cultures, aligning with the specific requirements of each international location.

Solutions:

Monstarlab conducted interviews with stakeholders, including AB InBev sales representatives and liquor store/bar owners. They utilized design sprints to derive functional requirements and create mockups. A pilot version of the app was tested in several bars in New York, with iterative improvements made based on user feedback to enhance the app's quality.

Furthermore, leading up to the launch, Monstarlab explored ways to seamlessly integrate with AB InBev's multiple backend systems. Simultaneously, they incorporated a flexible mechanism to support the implementation of buyer-focused campaigns planned by each local office.

", "qoutesBlock": {}, "content2": "

Results:

The app, released for the US market, received high praise for its usability from both customers and sales representatives, leading to its global rollout.

The platform streamlined operations, reducing the workload for sales representatives, while enabling customers to place orders directly. Customers appreciated the visibility of the product lineup during ordering and the digitization of documents such as invoices, leading to increased adoption of the new platform. The app achieved its target user adoption rate within just three years of its release.

Currently, sales through the app have grown to $10 million (approximately ¥1.5 billion JPY as of April 28, 2025), playing a crucial role in AB InBev's global strategy.

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