Danske Bank

An Award-winning Customer-centric Platform

Monstarlab has worked with Danske Bank since 2015 to help create their Sitecore solution, taking full advantage of the personalisation opportunities.
Danske Bank is Denmark’s largest bank. Their overall strategy involves providing the best customer experience on the market. They realised that a new website was needed to support this. Their old homepages were designed from an inside-out perspective was company-centric and sales-focused. They needed to shift focus from products to the support of financial decisions; advise and inspire vs. educate. Monstarlab worked closely together with the team in Danske Bank to launch a customer-centric platform maximising the opportunities of Sitecore.
69% of visitors browse the new life event pages, vs. 31% browsing the product information.

Moving Towards Becoming no. 1 in Customer Satisfaction

Danske Bank’s ambition is to be the number one in customer satisfaction across platforms. This came with the revelation that the website they had was not compatible with their ambition. Customer satisfaction was very low. Not only was it not mobile-optimised, the communication was inside-out, very focused on the products and was measured in sales focused KPIs. They needed a new website to accomplish their business critical goals, and this is where they contacted us.
Content publication time reduced from hours to only seconds.

90% Positive Customer Feedback.

About Danske Bank.

Danske Bank is Denmark’s largest bank operating primarily in the Nordic countries, Estonia and Northern Ireland. Danske Bank has existed in more than 145 years. The bank has over 2.8 million personal and business customers, 1800 institutional and corporate customers, and about 21.000 employees in 227 branches.

The Tech.

Fully Automating the Platform and Hardening Security.

By removing almost all the manual configuration steps Monstarlab has helped ensure that all aspects of installing and configuring the Sitecore Experience Platform is fully automatic and security hardened. This includes all infrastructure components of the experience platforms: Content Management and Delivery servers, xDB (Mongo), SOLR, ExM, and SQL Server.


  • Mongo xDB


  • SOLR
  • ExM
  • SQL Server


  • CRM
  • Banking Back End Systems
  • Business Intelligence
  • Data Management
56% increase in leads.

In order to improve this website, we use cookies. For more information please read our Terms of Service. To agree with the use of cookies on this website, please click the ‘Continue’ button.