{ "featuredImage": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2F75af8ad915ef4711b2e5f5ee1d8700ac", "publishedDate": 1743660000000, "site": "americas", "title": "Driving Sales Engagement and Brand Understanding via Digitalized Education", "imageCollageSp": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2Facf3cf7a75c746b58c18fbce4a685598", "content": "

Challenges:

Tempur Sealy's TEMPUR® products are sold in stores around the world, often displayed alongside those of competing manufacturers. Understanding that approximately 70% of customers purchase products recommended by sales staff in-store, Tempur Sealy recognized the need to ensure their staff had a strong understanding of the products and were highly motivated to sell them.

However, traditional in-person training was costly and time-consuming, and follow-up communication presented numerous challenges. Furthermore, for a global company like Tempur Sealy, providing uniform training to staff at all retail locations worldwide was difficult. To address these issues, Tempur Sealy partnered with Monstarlab to introduce a digital solution for training their product sales staff.

Solutions:

Monstarlab proposed the development of an e-learning application for training purposes. By delivering unified training through the application to staff at all retail locations worldwide, the goal was to reduce costs associated with training and communication, implement various features to enhance brand understanding, and ultimately improve customer engagement through high-quality customer service leveraging the advanced knowledge gained.

The proposal was successfully adopted, and Monstarlab took end-to-end responsibility for the project, from strategy formulation to development and testing. In addition to a notification function for quickly disseminating information on new products and campaigns, features centered around gamification were implemented to foster brand understanding and affinity among retail staff through personal statistics, rankings, quizzes, and trivia. Furthermore, to accommodate global deployment, the implementation of localization features tailored to each country's KPIs and staff levels was also achieved.

", "productLinks": [], "servicesUsed": [ "Business Model Transformation", "Digital Product Development", "Digital Product Design" ], "bannerCenter": "https://cdn.builder.io/api/v1/file/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2Fd243b0927bda450880a0ede43113460f", "industry": "Consumer", "relatedLinks": {}, "overviewTitle": "THE SLEEP ACADEMY: A Gamified E-Learning Application", "content2": "

Results:

With the introduction of the e-learning application, Tempur Sealy's training was digitized, significantly optimizing the training and communication processes for product sales staff.

The app has been continuously and actively utilized by sales staff, with an average daily usage time of 13 minutes, a retention rate of 93%, and 60,000 page views per month, contributing to employees' understanding of the brand and products.

Furthermore, the app has enabled the collection of sales promotion activity data, making it easier to monitor and improve sales performance.

", "slug": "tempur", "clientName": "Tempur Sealy International", "qoutesBlock": {}, "seo": { "description": "Tempur Sealy International (hereinafter Tempur Sealy) is the world's largest bedding manufacturer, developing, manufacturing, and selling products such as mattresses and pillows. Produced in countries like Denmark and the United States, their products are sold worldwide through directly owned stores, online channels, and dealers. Through this project, Monstarlab developed an e-learning application for the training of Tempur Sealy product sales staff, successfully enhancing both sales motivation and brand understanding among the sales team.", "title": "Tempur Sealy International | THE SLEEP ACADEMY: A Gamified E-Learning Application | Monstarlab" }, "qoute": "", "headerBanner": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2F75af8ad915ef4711b2e5f5ee1d8700ac", "imageCollage": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2F155fb2c9a7e44871a4ac4fc38b3661bb", "overview": "Tempur Sealy International (hereinafter Tempur Sealy) is the world's largest bedding manufacturer, developing, manufacturing, and selling products such as mattresses and pillows. Produced in countries like Denmark and the United States, their products are sold worldwide through directly owned stores, online channels, and dealers. Through this project, Monstarlab developed an e-learning application for the training of Tempur Sealy product sales staff, successfully enhancing both sales motivation and brand understanding among the sales team." }