Strengthening projects in strategic focus areas such as payment integration
February 5, 2025 – Tokyo, Japan: Monstarlab Holdings, Inc. is pleased to announce the recent appointment of our new Regional Managing Director for the AMER* Region.
Monstarlab operates digital consulting and product businesses in 12 countries and regions around the world. Trish Martin has been newly appointed as a Regional Managing Director for the AMER region for our global businesses, and will be responsible for the entire region, aiming to optimize the business portfolio and strengthen the group’s profit structure.
*AMER：North, Central and South America
About AMER Region Regional Managing Director
Monstarlab, LLC – Trish Martin
Profile
She has over 20 years of experience in digital transformation consulting, product management, user research and design, and business strategy across multiple industries. Trish is known for building high-impact products and services from incubation to scale alongside our clients . Trish holds a doctorate degree in Educational Leadership and serves on several non-profit boards and advisory groups focused on educational equity, assessment, and innovation.
Comment
I am honored to be selected to lead such a phenomenal group of professionals here in the Americas. We have spent the last few months creating a lean, efficient organizational structure that is optimized to deliver exceptional value to our clients. We are poised to experience our best year ever in 2025 and look forward to sharing our client success stories through a variety of channels in the new year.
Our Business in the AMER Region
Monstarlab has been implementing a major structural reform from the Q2, 2023 to the present, and has achieved operating profitability in the quarterly accounting period in the Q3 last year as a result of significant cost reductions and strong sales growth in the AMER Region.
We aim to achieve sustainable growth by strengthening the business areas we are currently operating, and further defining the following three strategic focus areas for FY2025 and beyond.
– Payment integration
By encouraging partnerships with leading payment solution companies, we will strengthen our support for integrated digital transformation of our customers’ payment infrastructures through joint acquisition of new projects and additional custom development.
– Product Development & Platform Implementation
By leveraging our worldwide network of engineering talent, we aim to optimize our capabilities to deliver end-to-end digital product and platform development services to our clients at speed and at scale.
– Business Process Optimization
In the area of business process optimization, where market needs are increasing, we provide a variety of solutions from service design to the effective use of cutting-edge technologies such as RPA and AI.