{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Q&A with Trish Martin, Head of Product & Strategy for the Americas",
"author": {
"@type": "Organization",
"name": "Monstarlab"
},
"publisher": {
"@type": "Organization",
"name": "Monstarlab",
"url": "https://monstar-lab.com"
},
"description": "Meet Trish Martin, the new Head of Product & Strategy for Monstarlab Americas. Discover her tech expertise and innovative product insights.",
"articleBody": "Welcome Trish Martin: Head of Product & Strategy for Monstarlab AmericasMonstarlab Americas is excited to welcome our newest addition to our growing team. Trish Martin comes onboard as the Head of Product & Strategy for the Americas. She brings extensive experience in developing strong products in the technology sector. Trish is known for identifying critical opportunities to innovate and for building high-impact products, services, and practices from incubation to scale. Get to know her better in this Q&A session.First off, can you tell us about your decision to join the Monstarlab team?I was impressed by how Monstarlab truly lives out their \"Be Borderless\" value by thinking and acting globally in all aspects of their work with clients. Bringing the best talent, technologies, methodologies, and practices from around the world and giving clients the ability to utilize these synergies to improve their businesses is an exciting proposition.What opportunities do you see coming up in the short and long term?In the short term, we are uniquely positioned to bring our specialized skill set in QSR technologies and experience optimization to a broader set of clients all over the world. No one knows kiosks better than we do!In the longer term, I see Monstarlab utilizing our global expertise in life sciences, financial services, education, and public sector organizations to help clients in these more traditional industries accelerate their digital transformation and be ready to meet the needs of the next generation of consumers.As someone with an extensive background in business development and strategy, what are some pain points and areas of growth that you're seeing in the market right now?I have noticed that over the last year, the appetite among businesses for heavy, drawn-out strategic planning and multi-year technology roadmaps is waning. Instead, I see an appetite for discovery and innovation. With so many uncertainties in the economy, I think businesses just want to know what they can do now to reduce costs and diversify their revenue streams. They are willing to take small, measured risks through bite-sized experimentation and change.Though this may feel like a pain point for traditional consulting firms and professional service providers, I think it represents a tremendous opportunity to change how we do business, just as we advise our clients to change theirs.\"I have noticed that over the last year, the appetite among businesses for heavy, drawn-out strategic planning and multi-year technology roadmaps is waning. Instead, I see an appetite for discovery and innovation.\"What types of projects excite you most?I get excited about helping companies build their innovation muscle: continuously discovering opportunities to optimize their ways of working, using rapid research and prototyping to gain insights, and experimenting with new technologies that can accelerate change and improve customer and employee experience. If those projects are with organizations that serve the public good—such as education and workforce readiness, mental health and addiction services, or environment and sustainability—then those would be the most meaningful for me.\"I get excited about helping companies build their innovation muscle… with new technologies that can accelerate change and improve customer and employee experience.\"What insights can you provide to newer businesses that are just coming into their own during this unprecedented time? Or conversely, any insights about industry vanguards?No matter how long you have been in business, you will never have everything figured out. So you need to build into your daily operations regular channels to gather insights and learn from others, including your employees, customers, and peers.I think this drive toward continuous improvement, as well as my acknowledgment that we are never done learning, comes from my background as an educator. Nothing will motivate you more than a child who wants to learn and is struggling to do so. As a teacher, you try every way possible to help them—no matter what their limitations and obstacles are—through trial and error and by taking one small win at a time. I apply this philosophy to my work as a consultant in the business world, believing that there is always a way to learn and make progress. I have also tried to teach other business leaders how to listen, learn, be creative, and be willing to fail and try again—in a structured way.Ready to start your discovery and innovation journey? Get in touch with Trish for a consultation session.",
"url": "https://monstar-lab.com/americas/blog/qa-with-trish-martin-head-of-product-strategy-for-the-americas",
"image": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2F82996bce92c741069ebb737e07bbaf1f"
}
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