National Cab Booking Platform

Changing Consumer Behaviour Means Changing Digital Needs

With over 100 years of experience, TAXA 4×35 is the largest taxi company in Denmark. It consists of a cooperation of 14 taxi companies with more than 800 taxis, which primarily support customers in the area around Copenhagen.

The company had already developed the first version of the app but found that it didn’t live up to the company’s high service level and product. Therefore, they wanted a rebuild of the app and an optimisation of the user experience to match the quality of the physical customer experience.

In 2016, TAXA 4×35 had an ambition that the percentage of bookings through the app would rise from 11% to 25%, while the percentage of digital bookings would go from 64% to 80% in 2018. An ambition that Monstarlab would support in achieving.

App Improvements Lead to Optimised User Experience

The solution implemented is an updated Android and iOS app, where the user can book a taxi and even decide if they want a fixed price or go via the traditional taximeter. At the same time the customer can add favourite addresses and payment methods, which makes the booking and payment process easier and more efficient. This in turn would optimise the user experience. Finally, the user can follow the assigned taxi on a map before and during the ride.

Denmark’s Largest Taxi App Supporting Taxa 4×35’s Business Goals

The results include an improved experience that lives up to a modern user’s expectations and to a higher extent contribute to achieving the company’s goals. In 2018, TAXA 4×35 achieved the goals that were set in 2016. The amount of app and digital bookings respectively increased to 25% and 81%, and with over 750.000 downloads, the app is Denmark’s ultimately largest taxi app.