Monstarlab strengthens its global brand and consulting capabilities, accelerating for growth
Monstarlab has completed an extensive rebranding effort in response to accelerated company growth and a renewal of its positioning. The relaunch of Monstarlab’s corporate identity includes a change of name for three of the agencies acquired over the last five years and an updated visual identity. Monstarlab’s two Vietnam bases in Hanoi and Da Nang were merged at the end of last year and are rebranded as Monstarlab Vietnam. Nodes in EMEA and Fuzz productions in the Americas rebrand to fulfill the global reach acting under one brand.
As a global technology-led digital consulting services company, Monstarlab stands out as an alternative to existing consultancies in this new era. Partnering with clients across industries and markets to grow businesses through technology, Monstarlab focuses on delivering quality with stunning design.
The digital consultancy partners with global clients including Chr Hansen, Shake Shack, Gardens by the Bay, and SoftBank. Monstarlab has a team of 1,200 people in 25 offices in 16 markets, including APAC, EMEA, and the Americas.
Hiroki Inagawa, Monstarlab Global CEO.
“Today, we have become 1 brand 1 company in deed as well as in name. Today is a new anniversary in addition to the founding day of Monstarlab. This step will elevate the creative and digital capabilities of the entire group for us to deliver world-class digital consulting across the globe. With our members from all over the world, we will continue to strive to provide better services and value, aiming to become a brand that is known as a global digital consulting firm.”
Max Oglesbee, CEO Monstarlab Americas.
“For the past two decades, Fuzz has been single-mindedly focused on creating best in class digital experiences that inspire people. Now it’s time for us to take our work to the next level, and I’m confident that by fully embracing our world-leading digital consultancy and rebranding ourselves to Monstarlab, we’re going to be better placed to deliver the best possible outcomes for the businesses, brands and people we partner with,” said Oglesbee. “Our focus will continue to be on creating delightful digital experiences that customers and employees love and that grow businesses. The closer alignment to Monstarlab is a game changer and I’m really excited to be working with Hiroki and the team to realize the huge ambitions we have for Monstarlab in this market.”
Nick Constantinou, EVP MD Monstarlab UK, said: “For the past 12 years, Nodes has been focused on creating best in class digital experiences that inspire people. It’s a major milestone for the company and a unique opportunity for the Monstarlab consulting brand to become synonymous with the technology powering business. Rebranding ourselves to Monstarlab will accelerate our ambitions to create impactful digital experiences that capture the imagination of people and grow businesses. The closer alignment to Monstarlab, new brand, and positioning illustrates our growing ambition. I’m really excited to be working with Hiroki and the team to realize the huge ambitions we have for Monstarlab in the EMEA region.”