DFDS had an ambition to scale digital development and increase optimisation across the business. To meet a number of potential challenges associated with this ambition, DFDS wanted an anchor in an environment characterised by rapid development and multiple stakeholders across the organisation.
An App Strategy Built to Build Successful Apps
In partnership with Monstarlab , the solution became the development of an App Strategy. This has paved the road for a more efficient, aligned and integrated way of developing apps. As part of the strategy, an online framework was implemented where design guidelines, ‘building blocks’ and technical recommendations are collected and made available for all teams or individuals in DFDS who want to build apps.
Cost and Risk Reduction As A Result of Standardisation
The result of the process and strategy has ensured scalability in all solutions, as well as centralising and standardising parts of the process. This has led to cost reductions and a reduction in the technical complexity for the organisation, thereby reducing overall risk.