Our team recently attended the DMEA in Berlin, an event that is widely considered to be Europe’s leading digital health exhibition. The event attracts around 16,000 attendees and over 700 exhibitors, and provides an excellent opportunity for Monstarlab to share its expertise in digital transformation, as well as connect with health professionals to gain valuable insights into the latest trends and technologies.
This year’s event saw a particular focus on the German healthcare system and how emerging technologies are being used to improve patient outcomes and streamline processes. Visitors to our stand were able to tap into our expertise in the healthcare sector, as well as learn more about how we have supported our clients with ambitious digital transformation projects that improve customer and patient experiences.
What lies ahead for healthcare?
Healthcare faces a myriad of challenges, but what is clear is that technology plays a role in providing solutions that enable providers to ensure faster, safer and better patient outcomes. Our experts have identified key trends and developments that you should keep an eye out for as part of your digital healthcare strategy.
1. The continuing digitalisation of healthcare
From appointment scheduling to sharing medical records between healthcare professionals, digitalisation is accelerating patient care processes.
But to fully harness the benefits this brings, investment in the right SaaS platforms is key. These can enhance the efficiency of healthcare providers and streamline the delivery of care, reducing potential barriers and friction for patients. In countries like Germany, where manual paper-based processes still dominate, there is a strong need for digitalisation. Digital systems enable the collection and use of data which helps organisations to harness technologies such as Artificial Intelligence (AI), which can then open up the door to using data to identify areas for improvement in addition to driving higher efficiency, improving safety and more.
2. Choosing the right software provider and partner
Data protection and patient data privacy continue to pose major challenges that need to be addressed. The healthcare industry’s strict regulations require organisations to seek legal advice to develop products and offer services that are compliant with the Medical Device Regulations (MDR) and other laws. Due to the complexity of the regulatory system, many companies opt to purchase digital products from SaaS providers that are already compliant with regulations, rather than developing their own solutions in-house or together with a partner. Strategic advisors can help companies to navigate this, not only finding the right platform to meet their current needs, but to also think about the future of their digital journey.
3. The rise of at-home healthcare options
The healthcare industry is shifting its focus from hospitals to patients’ homes, recognising the benefits of providing care in a more comfortable and convenient way.
From using AI in therapy and chronic disease management to the need to shift the focus from hospitals to patients’ homes, recognising that each patient and their needs are unique is the first step towards personalising healthcare and maximising outcomes. As doctors offer their knowledge, patients can also offer valuable insights, with new technology–such as virtual GP appointments, enabling this two-way communication between patients and healthcare professionals.
4. Securely managing and sharing patient data
FHIR (Fast Healthcare Interoperability Resources) highlights the need for consent when transferring hospital data to other entities such as research and development companies. Despite the clear need for progress, the healthcare sector still faces several obstacles, including undefined processes and the challenge of moving from paper to digital records. SaMD (Software as a Medical Device) can be an invaluable tool in overcoming these obstacles. The ongoing issue of a lack of structured data in healthcare emphasises the importance of creating effective and user-friendly applications that can be assessed by doctors. When data is easily accessible, doctors can quickly access patient information they need to make informed decisions and provide appropriate care.
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Our Experts
Frank Juengst, Client Growth Director DACH, frank.juengst@monstar-lab.com
Linnea Lorenzen, Associate Delivery Consultant, linnea.lorenzen@monstar-lab.com
Yixuan Liu, Delivery Consultant, yixuan.liu@monstar-lab.com
Healthcare Insights
To discover more of our latest insights on health tech, visit our healthcare landing page here, including:
Image source: https://press.messe-berlin.de/fotoweb/archives/5028-DMEA/
