January 14, 2021
Launching a new product is inherently risky and might cause customer problems. It is impossible to guarantee success or predict exactly how customers will react. In short, there is no crystal ball to tell you what value ...
January 25, 2021
The great design has never been more respected in business. Yet quantifying its value still presents a challenge. We need a practical framework for estimating its impact on the bottom line. It is a question frequently...
April 11, 2021
The quest to reopen retail stores is just the beginning. To emerge stronger from the pandemic, brands must reimagine the in-store service model altogether, identifying new opportunities to monetise physical space, stream...