Amplifying Market Penetration Through iToF and AR Technology
Combining our client’s global leadership within electronics and iToF technology and Monstarlab’s AR and digital solutions’ development supports the client’s journey to penetrate the Chinese consumer market.
Our client, one of the world's largest electronics manufacturing companies, is a first mover and leader in the field of depth-aware cameras also known as Time of Flight (ToF) cameras. Acknowledging the importance of the massive Chinese market, their business strategy has been to gain influence through commercial and technical partnerships. The ToFe digital solution, which incorporates the ground-breaking iToF technology, was built to help the client achieve a deeper and wider market response and win over the end-users.
Amplifying Market Penetration through Innovative Technology
As a global leader in electronics with an interest to penetrate an aggressively growing market, our client was looking for a new way to entertain and create awareness among the Chinese consumers. From the client’s entry into China, Monstarlab has been chosen as a software partner, working closely on supporting the company’s regional strategy and product initiatives. Based on the client’s CoreSDK and combined with the Huawei AR Engine, the Monstarlab delivery team developed an AR short video app.
Rich AR Experience
ToFe is our client's first digital product in the Chinese market, which combines AR effects and short video making. It uses gesture recognition, emphasizing "human & space" interaction and offers the user an entertaining experience while maximizing the -advantages of the ToF camera. ToFe is available from the Huawei App Store.
Enhanced Immersive Experience
ToFe delivers immersive, engaging experiences that seamlessly blend virtual objects with the real world, creating the illusion that these objects actually exist.
Engaging Audio Effect
We use audio to enhance the user experience, which is a great way to confirm that a virtual object has made interactions with a physical surface or other objects.
Easy Video Editing and Posting
The video editing function allows users to quickly edit video clips and upload them to your favorite social networks.
- First iToF-based mobile application launched on the Chinese market
- More than 170,000 downloads within 4 months
The Future
Borderless Expertise, Local Success
Working with a partner who knows the local needs and opportunities and who is able to support one's rapid expansion through in-house talent and expertise, can mean the difference between failure and success. In the future, Monstarlab China will continue to provide end-to-end digital solutions to help our clients expand into the Chinese market.
"XR (AR/VR/MR) technology will be one of the key technologies in the next decade. At Monstarlab China, we offer innovative AR solutions for creating the most amazing experiences across diverse platforms and multiple industry verticals. And as our client’s local partner, we provide practical and actionable insights, and help the client formulate and execute their Chinese market entry strategies."
