Enabling Kerzner to Drive 83% Increase in Booking Conversion
A complete rebuild of Kerzner International's Sitecore implementation with a key focus on personalisation.
As a leading global operator of entertainment destinations and ultra-luxury resorts, Kerzner International and its iconic brands are experts in creating amazing experiences and everlasting memories. Visit any Atlantis or One&Only property – that may feature luxury suites, expansive marine water parks, celebrity chef restaurants or beach-front villas with private pools – and you are likely to have an experience of a lifetime. For many of Kerzner’s guests, the journey starts online. As consumer behaviors evolve in the age of digital, Kerzner has undergone a transformation to extend its unique, resort-based experiences to online experiences before, during and after a stay at a Kerzner resort or a visit to a Kerzner destination. To help drive this transformation, Kerzner engaged with Monstarlab as its Sitecore partner.
High Performance Booking Experience
In wanting to provide an online experience befitting of it’s world-class hospitality brands, Kerzner embarked on an ambitious set of coordinated initiatives that included a complete rebuild of its Sitecore implementation. A crucial objective was to streamline the use of components and data across the brands to provide a tailored but efficient booking experience. This provided significant upsell opportunities in the form of ultra-luxury suites, homes, restaurants and a variety of activities such as water parks and marine animal experiences.
Highly Scalable Platform Architecture
The integrated platform architecture enables Kerzner to easily add new resort properties and associated íntegrated booking services
Improved Productivity for Marketers & Content Specialists
A range of customised features, based on requirements, enables editors and marketers to improve time to market
Optimised Conversion Rates for Bookings and Engagement
Customised tracking and triggering capabilities enables Kerzner to more fully leverage personalisation, A/B testing and the full suite of Sitecore marketing tools
- 62% increase in member booking conversions
- 83% increase in booking conversions on an optimised test page
- 13% increase in member conversions through optimal signup form placement
- 1st implementation of Sitecore Managed Cloud in the MENA region
About Kerzner International
A leading global developer and operator of destination resorts, ultra-luxury hotels and residences, innovative entertainment and gaming experiences, and immersive lifestyle destinations, we operate four distinctive brands – Atlantis Resorts and Residences, One&Only Resorts, Mazagan Beach & Golf Resort and SIRO Hotels. People are at the heart of everything we do. At Kerzner International, our vision is to create Amazing Experiences and Everlasting Memories for our guests at all our resorts.
A Genuine Partnership
For the Sitecore 9 rebuild, Monstarlab engaged with Kerzner in a partnership approach based on several objectives. These objectives, apart from a robust implementation of the new design and UX, included Sitecore 9.3 and Sitecore Managed Cloud.
“The deep Sitecore experience that Monstarlab brings to the table has enabled us to establish a solid and reliable Sitecore platform, on which to grow our business for many years. Monstarlab enables us to continuously optimise our business results with the range of competencies they offer.”
