End-of-life Support Service Using LINE to Pass on Thoughts to Family and Relatives

Challenges

While developing a service focused on funeral services, Uniquest recognized that traditional approaches to end-of-life planning weren't meeting the needs of modern consumers. They identified a gap in the market for services that would allow people to easily document and share their final wishes and messages with loved ones.

However, existing services in this area were often complicated and not user-friendly, particularly for senior users who might struggle with digital technology.

Solutions

Initially, it was considered to be deployed as a web service, but it was decided to develop it as a service utilizing LINE so that users can easily use the service. Engineers with expertise in developing LINE official accounts were assigned, and technical verifications were repeatedly conducted while catching up on the latest information published by LINE Corporation.

When adopting a specification where writing progresses each time you answer in a Q&A format, the number of questions was carefully scrutinized considering usability. UI design that takes into account the senior demographic as the main users was incorporated, along with coloring that considers visibility.

Moreover, in the sensitive theme of "testament," warm visuals and friendly icons were used to avoid negative impressions.

On the technical side, linking the reader and writer of the testament became a bottleneck, but an MVP was developed from scratch, tested repeatedly, and refined to meet the function requirements.