{ "tags": [ "UI Design", "UX Design" ], "overviewTitle": "Sunstar Global Website", "site": "jp_en", "publishedDate": 1586256480000, "featuredImage": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2Ff94d5f26b67443029d7a7b3a64814f66", "clientName": "Sunstar", "industry": "Consumer Goods", "productLinks": [ { "url": "https://www.sunstar.com/", "buttonText": "Website" }, { "buttonText": "Website", "url": "https://www.sunstar-engineering.com/" } ], "title": "Design and development of a global website that unified brand image", "content2": "

Results

By optimizing the structure of the global website, it became possible to disseminate information tailored to the regional characteristics and languages of each country, while maintaining the brand image of the Sunstar Group. In addition, by unifying the server and CMS, we contributed to reducing the resources required for operation. A.C.O. will continue to provide support from the perspective of creative direction with a global perspective.

", "slug": "sunstar", "content": "

Challenges

Sunstar's challenge was to consolidate the corporate websites, which were individually built and managed by each of its global locations, into a single global website under one brand. Another major pillar of the project was to effectively convey the \"warm, human, and approachable\" brand image associated with the company name, Sunstar, which evokes the sun and stars, to the entire world.

Solutions

A.C.O. researched Sunstar's corporate websites at each of its global locations and organized the information. To consolidate them into a single site as a global brand, they reviewed and optimized the screen design, site structure, and regulations for each page. In addition, they held detailed weekly meetings with representatives from Sunstar's global locations. Based on the information gathered through these interviews, they built \"a single company's brand image\" that transcended cultural and linguistic differences. They also designed, developed, and created the corporate website for the group company, incorporating the two completely different consumer goods and industrial goods businesses into a single image.

", "overview": "Sunstar, established in Japan in 1932, is a global company that provides products and services in approximately 100 countries worldwide. They have two main business segments: a consumer goods business, primarily focused on oral care, and an industrial goods business offering engineering solutions, including adhesives for automotive and construction applications, as well as motorcycle parts.\n\nA.C.O., a design consulting firm within the Monster Lab group (now integrated with Monster Lab), was responsible for the renewal of the company's global website.", "servicesUsed": [ "体験設計", "開発" ], "headerBanner": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2F6c24a40419dd461c936471ae315f607c", "seo": { "description": "Sunstar is a Japanese-born global company that provides products and services in approximately 100 countries worldwide, with a consumer goods business centered on oral care and an industrial goods business that provides engineering solutions. A.C.O., a design consulting firm within the Monster Lab group, was responsible for the renewal of the company's global website.", "title": "Sunstar Global Website | Monstarlab" } }