Design and development of a global website that unified brand image
Sunstar Global Website
Challenges
Sunstar's challenge was to consolidate the corporate websites, which were individually built and managed by each of its global locations, into a single global website under one brand. Another major pillar of the project was to effectively convey the "warm, human, and approachable" brand image associated with the company name, Sunstar, which evokes the sun and stars, to the entire world.
Solutions
A.C.O. researched Sunstar's corporate websites at each of its global locations and organized the information. To consolidate them into a single site as a global brand, they reviewed and optimized the screen design, site structure, and regulations for each page. In addition, they held detailed weekly meetings with representatives from Sunstar's global locations. Based on the information gathered through these interviews, they built "a single company's brand image" that transcended cultural and linguistic differences. They also designed, developed, and created the corporate website for the group company, incorporating the two completely different consumer goods and industrial goods businesses into a single image.
Results
By optimizing the structure of the global website, it became possible to disseminate information tailored to the regional characteristics and languages of each country, while maintaining the brand image of the Sunstar Group. In addition, by unifying the server and CMS, we contributed to reducing the resources required for operation. A.C.O. will continue to provide support from the perspective of creative direction with a global perspective.
