A Mobile Communication Business to Launch in the Saudi Arabian Market
Red Bull MOBILE: A Mobile Service Powered by Red Bull
Challenges:
As the largest economy in the Middle East, Saudi Arabia was aiming to enhance competition in its telecommunications market by issuing new MVNO licenses.
Against this backdrop, RBM identified Saudi Arabia as one of its strategic markets for expansion and sought a partner with extensive knowledge of the Middle Eastern market and strong technological capabilities. Monstarlab's track record of successful projects in the Middle East led to its selection as RBM's consulting partner for their entry into the Saudi Arabian market.
Solutions:
Monstarlab provided support spanning from the license bidding process to the business launch, contributing to the successful establishment of RBM in the new market.
During the license bidding phase, which involved partnering with local telecommunications operators, Monstarlab offered extensive support in areas such as building relationships with investors, drafting the bid proposal, conducting financial analysis, and formulating the market entry strategy. This comprehensive assistance helped RBM secure the license, outcompeting other bidders.
In the subsequent full-scale business launch phase, Monstarlab assisted in strategizing the core aspects of the business, including marketing, sales, distribution, and customer service, providing crucial support for RBM's success in the Saudi Arabian market.
Results:
With Monstarlab's support, RBM launched its services in the Saudi Arabian market in June 2022. The "different than usual" concept resonated with people, leading to the acquisition of hundreds of thousands of users within one year.
Monstarlab has continued its support post-launch, acting as a liaison with the newly established local RBM organization and providing strategic support in developing commercial strategies, sales, marketing, distribution, and customer service.