Revamped the global site to boost brand awareness
MAYEKAWA Global (MYCOM): Global Website
Challenges:
The challenge with the existing global website was that it failed to fully convey their technological capabilities to users. They wanted to not only provide product explanations but also showcase their solutions that combine products and technologies.
The renewal focused significantly on revising the information architecture and UI design, in addition to creating a new visual design. There was a need to devise ways to communicate that Mayekawa's products could lead to the resolution of users' challenges.
Solutions:
After conducting competitive research and current situation interviews, A.C.O. proposed improving the "We first communication," where the company's desired message took precedence. To shift the perspective from the company's value (hidden value) to the consumer's value (tangible value), they directed the content.
Instead of simply providing detailed information on individual products, they presented solutions that combine products as "applications." They designed content that could more concretely communicate the value provided to users.
Furthermore, they built an owned media platform called "WITH MAYEKAWA" within the site to develop content that helps users better understand the company.
Results:
After launch, "MAYEKAWA Global (MYCOM)" has been utilized as a platform for communication with users worldwide, connecting local sites of each global location.
The "applications," which organize product information according to user purposes, contribute to enhancing the recognition of the MAYEKAWA brand as content that showcases Mayekawa's appeal.
Through support and maintenance of the site's operation, A.C.O. continues to support the client's web media strategy.
