Revamped the long-established department store's website and designed user communication
Matsuya Ginza / Matsuya Asakusa Official Website
Challenges:
Matsuya's existing website was aging, making a site renewal to keep up with the changing times an urgent necessity.
To resolve issues such as lack of smartphone compatibility, insufficient CMS management functions, and infrastructure vulnerabilities, a complete website overhaul was required. At the same time, it was necessary to incorporate information architecture and UI design that leveraged the "Design Matsuya" concept.
Solutions:
To deepen their understanding of the company, A.C.O. conducted client interviews and analyzed the current website. By understanding the communication that Matsuya sought with its consumers, they incorporated this into the information architecture, art direction, and website design.
On the TOP page, which had a large volume of information to convey, they organized the information. They categorized the information into five sections based on user requirements: "Buy," "Taste," "Know," "Gift," and "View." By effectively organizing related event information and content, they improved usability.
Furthermore, with the aim of streamlining operations and enabling in-house management by the client, they created a CMS management screen and templates. After carefully interviewing to understand the requirements, they incorporated designs that made it easy for the client to update.
Results:
The new site, which employs a main visual that conveys key information at a glance, re-emphasizes Matsuya's appeal, highlighting its strengths in cultural initiatives such as events. Simultaneously, it makes it easier for users to access time-sensitive information by prominently displaying business hours and event durations.
In terms of operations, A.C.O. supported the client's staff in becoming proficient by creating a CMS manual. They also contributed to promoting operational efficiency by incorporating a system that allows users to update information in various parts of the site with a single operation.
A.C.O. continues to support site improvement through activities such as brushing up the site based on new site analysis, providing operational support, and assisting with in-house management.
