An official WeChat mini-program and customer data management system to support expansion into China
Official WeChat Mini Program for Chinese Merket
Challenges:
FOOD & LIFE COMPANIES opened a conveyor belt sushi restaurant in Guangzhou, China in September 2021. However, with the rapid advancement of digitization in China's food and beverage industry, there was an urgent need to improve services that were rooted in the local market.
Focusing on the development of an app utilizing WeChat (the most widely used social media platform in China), the company sought an external partner with insights into the Chinese market and experience in developing WeChat mini-programs.
Solutions:
Leveraging its extensive development experience, Monstar Lab's China office developed the company's official WeChat mini-program. Simultaneously, we implemented a data management feature through the WeChat account's backend, enabling online reservations and orders in conjunction with Sushiro's membership-based operational mechanisms.
Results:
The released official WeChat mini-program received a significant response, registering over 20,000 users in just 20 days.
Users can now utilize various functions through smartphone operations via the WeChat mini-program, such as obtaining reception numbers and coupons within the store, making seat reservations, and exchanging membership points for gifts.
Monstar Lab's China office continues to refine the product and currently supports the company's expansion into the Chinese market.
