At the start of the project, about three years had passed since the initial release, and there were issues with UI design improvements, such as 'the existing site doesn't fit current trends' and 'it's difficult to find past articles.' Regarding the CMS (Content Management System), it was difficult to determine whether scratch development or open-source development was optimal, and there was a need to propose a development approach that would allow the client's operations team to work more efficiently after the renewal.
Since the old CMS was developed using the development language 'Ruby,' which is one of Monstarlab's strengths, we proposed full scratch development, considering that we could provide thorough support up to maintenance and operations. To ensure that the renewal could be carried out without compromising the brand image, it was important to have the client share the design concept from the initial website. We paid attention to detail, such as newly introducing an article category classification function and maintaining the article structure and fonts that show the author's face.
", "headerBanner": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2F7b4c1cdce5e04b9489d6bc756a984b41", "slug": "dentsu", "featuredImage": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2Fa60c1c2627c245b19cba5d63348e718a", "clientName": "Dentsu", "site": "jp_en", "overviewTitle": "Enhanced Business Efficiency by Providing UI Design and a Scratch-built CMS", "overview": "An owned media platform by the Dentsu Group, providing information primarily on topics related to the communication field and the latest trends in the advertising industry. We were responsible for its renewal, aiming to reach not only Dentsu employees but also other companies in the same industry facing similar challenges.", "publishedDate": 1573179660000, "seo": { "description": "An owned media platform by the Dentsu Group, providing information primarily on topics related to the communication field and the latest trends in the advertising industry. We were responsible for its renewal, aiming to reach not only Dentsu employees but also other companies in the same industry facing similar challenges.", "title": "Web Dentsu-ho: An Owned Media Platform | Monstarlab" }, "content2": "Regarding the design, we achieved a simple, user-first design by aligning with the client and implementing a UI that matched current trends. Furthermore, by developing the CMS from scratch, we were able to improve the operational efficiency of the operations team compared to the previous CMS.
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