{ "clientName": "Asahi Group Foods", "headerBanner": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2Fef3998fabb094083b5d286ebdf64f954", "qoutesBlock": {}, "title": "Providing Direct Value to Customers Through the \"Wako-chan App\" Childcare Support Application", "seo": { "title": "Asahi Group Foods | Wako-chan App: Reducing the Burden of Childcare for Expectant and New Mothers and Fathers | Monstarlab", "description": "WAKODO, a long-established brand of baby food, powdered milk, and baby products with over 100 years of history, is operated by Asahi Group Foods, Ltd. (hereinafter: Asahi Group Foods). WAKODO has been supporting childcare through high-quality powdered milk and baby food. To provide expectant and new mothers and fathers with the information they need when they need it, they decided to develop an app. Monstarlab provided end-to-end support, from business design and app development to operation. The result is \"Wako-chan App,\" a childcare support app with various features, including baby food recipes by month of age, product search, and online consultation with nutritionists." }, "content": "

Challenges:

One of the universal challenges in raising children is managing their diet. Mothers and fathers often experience anxiety regarding age-appropriate weaning foods, nutritional balance, and questions about their child's eating habits.

Asahi Group Foods believed that developing an app would be a way to directly provide value to consumers. By making WAKODO's extensive range of baby food and weaning recipes easily searchable and by offering online nutritional consultation services with WAKODO's experienced nutritionists, they aimed to provide support that truly resonated with WAKODO fans.

Therefore, they sought a partner company with extensive knowledge in resolving challenges in the digital domain and the ability to think from the same business perspective.

Solutions:

Monstarlab provided comprehensive support from the initial requirement gathering and UI design stages through app design, development, release, and ongoing operation.

During requirement gathering and UI design, market research indicated that WAKODO's strength lay in its extensive collection of baby food recipes, leading to the decision to center the app around these recipes. The project progressed with a clear persona of the app user in mind, focusing on providing value by addressing their specific challenges.

The actual development process involved creating prototypes and conducting concept tests to ensure the app would be user-friendly for the intended audience. Agile development was facilitated by offshore resources, with the development team in Vietnam working in close coordination to bring the app to fruition.

For ongoing operation, improvements were made to the information architecture and UI design to simplify updates and enhance the product's user experience.

Through this approach, Monstarlab successfully materialized Asahi Group Foods' long-held vision of \"reducing the burden of childcare.\"

", "productLinks": [ { "url": "https://community.wakodo.co.jp/notice/", "buttonText": "Website (Japanese)" } ], "slug": "asahi-group-food", "relatedLinks": {}, "overview": "WAKODO, a long-established brand of baby food, powdered milk, and baby products with over 100 years of history, is operated by Asahi Group Foods, Ltd. (hereinafter: Asahi Group Foods). WAKODO has been supporting childcare through high-quality powdered milk and baby food. To provide expectant and new mothers and fathers with the information they need when they need it, they decided to develop an app. Monstarlab provided end-to-end support, from business design and app development to operation. The result is \"Wako-chan App,\" a childcare support app with various features, including baby food recipes by month of age, product search, and online consultation with nutritionists.", "qoute": "", "content2": "

Results:

The \"Wako-chan App\" was released on December 20, 2022, and surpassed 30,000 downloads within nine months. The online nutritional consultation service has also seen a steady increase in users, contributing to improved customer loyalty.

Monstarlab will continue to support Asahi Group Foods' growth by assisting with measures to increase the user base and developing features that further ease the burdens of childcare.

", "industry": "Food", "publishedDate": 1743660000000, "overviewTitle": "Wako-chan App: Reducing the Burden of Childcare for Expectant and New Mothers and Fathers", "featuredImage": "https://cdn.builder.io/api/v1/image/assets%2Ffb3ccc876dd442c6ae31d776377e35db%2Fd36b78aeae4c40a4bec19d5f4b42cbd5", "site": "jp_en", "tags": [ "UI Design", "App Development", "DevOps" ], "servicesUsed": [ "Digital Product Development", "Digital Product Design" ] }