US Digital Agency Fuzz joins Monstar Lab Group, strengthening global presence
Digital product agency Monstar Lab, Inc. has announced that it has acquired a stake in American digital agency Fuzz Productions, LLC. (hereinafter “Fuzz”). Fuzz is the latest step in the Monstar Lab roadmap towards becoming the leading digital product agency in the world with a focus on a strong presence in the three major markets of Asia, Europe, and North America.
Monstar Lab’s focus is to serve enterprise clients around the globe with digital transformation*1, digital product development and market localization and growth. Fuzz, with headquarters in Brooklyn, New York, will enable Monstar Lab to serve clients with a US-based team of best-in-class engineers and creatives. Further, it will allow the Fuzz team to be amplified by the scale of the Monstar Lab group of more than 1100 people across the globe and thereby take on bigger projects and more specialized offerings.
The plan is to grow the existing Fuzz team in size and reach together with the existing management team. Monstar Lab CEO Hiroki Inagawa;
“We are very excited to have Nat and his team join Monstar Lab Group. With Fuzz we are not only partnering up with a team that can deliver world-class digital solutions for well renowned brands like Shake Shack, United Technologies and AB InBev. We also get a strong and proven management team that shares our vision and values and that will allow us to expand our presence in the US even further.”
Fuzz CEO, Nathanial Trienens;
“Joining the Monstar Labs Group is a significant milestone for Fuzz, opening channels to new markets and partners. Our ability to pursue both global and domestic opportunities is enhanced greatly by the support and access to talent that the group provides. I couldn’t be more excited to work with Hiroki and the Monstar team in executing our shared vision. “
*1 Definition of “digital transformation”
Creating new value for existing business structures by utilizing digital technologies
Fuzz is an award-winning digital agency headquartered in New York, with approximately 80 engineers, designers, strategists, and product managers providing digital transformation via user-centric design thinking and cutting-edge technology for leading brands and innovative startups, including CBRE, Shake Shack, Potbelly Sandwich Shop, Peloton, and AB InBev. In addition to consulting and custom design and development, Fuzz offers the Koala platform for restaurant chains. Koala enables one-stop management of branded online ordering, marketing and loyalty programs across kiosks, web and mobile apps, with customers including Wingstop, Taco Cabana and Papa Murphy’s.