Monstar Lab to Enter Middle Eastern Market with New Office in Dubai
Digital product agency Monstar Lab, Inc. has established a new office in Dubai (Emirate of Dubai) called “Nodes Middle East” for new customer acquisition and market expansion in the Middle East. This office will become a new office of Nodes, which is part of the Monstar Lab Group.
The New Dubai Office
By establishing a sales office in Dubai, known as an international city in the Middle East, Monstar Lab aims to achieve new customer acquisition and market expansion in the Middle East, focusing on the Gulf Cooperation Council (GCC), which has a particularly high GDP per capita.
Monstar Lab already works on IoT product development, etc. in Saudi Arabia and the Careem Now food delivery app that is popular in the Middle East via its group subsidiaries, Nodes, and will also strengthen its work for assisting its existing customers.
“Usually, when entering a new market, we establish a physical presence. But in this case, we landed a deal with Careem before we could look for office space. You could say our Dubai-strategy was actually put together in reverse order due to the good relationship with Careem”, says Nodes Agency’s CEO, Andreas Rasmussen.
Andreas Rasmussen stresses that entering the Dubai-market was always part of the international growth strategy.
“We’ve always wanted to establish ourselves as a top 5 digital agency in the Middle East. The region has an impressive and growing innovation and tech scene and after launching the Careem NOW app opening up a new office in Dubai was the natural next step to strengthen our global position”, says Andreas Rasmussen.
Overview of Dubai Office
Address: Almas Tower Jumeirah Lakes Towers PO Box 48800
Dubai, United Arab Emirates
Established: Early April 2019
Representative: Andreas Straarup
About Nodes ApS
A European subsidiary of Monstar Lab that conducts digital development based on cutting-edge technology and stylish design. Since being established in 2008, has had its head office in Copenhagen, the capital of Denmark, and currently employs approximately 120 engineers, designers, and consultants at nine offices over Europe.