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Monstar Lab to Enter Middle Eastern Market with New Office in Dubai

Apr 03, 2019

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Digital product agency Monstar Lab, Inc. has established a new office in Dubai (Emirate of Dubai) called “Nodes Middle East” for new customer acquisition and market expansion in the Middle East. This office will become a new office of Nodes, which is part of the Monstar Lab Group.

The New Dubai Office

By establishing a sales office in Dubai, known as an international city in the Middle East, Monstar Lab aims to achieve new customer acquisition and market expansion in the Middle East, focusing on the Gulf Cooperation Council (GCC), which has a particularly high GDP per capita.

Monstar Lab already works on IoT product development, etc. in Saudi Arabia and the Careem Now food delivery app that is popular in the Middle East via its group subsidiaries, Nodes, and will also strengthen its work for assisting its existing customers.

“Usually, when entering a new market, we establish a physical presence. But in this case, we landed a deal with Careem before we could look for office space. You could say our Dubai-strategy was actually put together in reverse order due to the good relationship with Careem”, says Nodes Agency’s CEO, Andreas Rasmussen.

Andreas Rasmussen stresses that entering the Dubai-market was always part of the international growth strategy.

“We’ve always wanted to establish ourselves as a top 5 digital agency in the Middle East. The region has an impressive and growing innovation and tech scene and after launching the Careem NOW app opening up a new office in Dubai was the natural next step to strengthen our global position”, says Andreas Rasmussen.

Furthermore, the Monstar Lab head office has been selected as a partner company for the SDGs project of JICA (for the goal of job creation in the Palestinian territory of Gaza and for Syrian refugees in the Hashemite Kingdom of Jordan), and will also promote the SDGs project by establishing this new office in Dubai.

Overview of Dubai Office

Address: Almas Tower Jumeirah Lakes Towers PO Box 48800

Dubai, United Arab Emirates

Established: Early April 2019

Representative: Andreas Straarup

About Nodes ApS

A European subsidiary of Monstar Lab that conducts digital development based on cutting-edge technology and stylish design. Since being established in 2008, has had its head office in Copenhagen, the capital of Denmark, and currently employs approximately 120 engineers, designers, and consultants at nine offices over Europe.

About Monstar Lab, Inc.

Headquartered in Shibuya-ku, Tokyo, Monstar Lab, Inc. provides digital product development, coworking space business “Monstar Hub”, music distribution, and mobile game development and management services from offices in 24 cities in 14 countries throughout the world. With “global sourcing” as the foundation for all of Monstar Lab’s activities, the company has a team of 300 engineers and creators in Japan and roughly 1100 worldwide serving customers with the optimal resources from the optimal locations.

As of March 2019, Monstar Lab, Inc. has offices in Tokyo, Osaka, Matsue, Fukuoka, Beijing, Qingdao, Shanghai, Chengdu, Dhaka, Bangkok, Hanoi, Da Nang, Manila, Cebu, Singapore, Copenhagen, Aarhus, Amsterdam, Dnipro, Prague, Berlin, London, Manchester and Dubai. Visit Monstar Lab’s global site at https://monstar-lab.com/global/.

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Monstar Lab, Inc.

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