Global

Monstarlab relaunches its corporate identity

Feb 25, 2021

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As of February 25, 2021, Monstarlab will have a new corporate identity, including a new logo. There will be no change in the corporate name. Monstarlab’s two Vietnam bases in Hanoi and Da Nang were merged at the end of last year and are rebranded as Monstarlab Vietnam. Other Group subsidiaries are also scheduled to start using the new logo sequentially.

About the new corporate identity

Monstarlab was created with the aim of becoming an organization where highly motivated and talented people from many cultures, nationalities and backgrounds work together. After 15 years in business, we still feel the same way; operating as a borderless team engaging in friendly and collaborative rivalry to create innovative new services and businesses.

Our new corporate color is yellow, highlighting the individuality across the group. The logo’s ‘quad’ symbol of four squares represents both the four corners of the globe and diverse individuals coming together to create new value.

We have updated our corporate identity by taking advantage of our increasing diversity in a process driven by a team that spans the globe. The new identity reflects a sense of uniqueness and our growth into a truly global digital consulting firm. While keeping the values that have been important to us since our founding, our new identity will help us further contribute to our clients and society across the world.

Comments

Hiroki Inagawa, Monstarlab Global CEO, said: “Since its foundation, Monstarlab has been working on a variety of projects with the mission of ‘Empowering talent everywhere to engineer awesome products, services and ecosystems; building a brighter world for us all’. Now we are excited to fully integrate the teams into the Monstarlab family of 1200 people across 16 markets. The integration in APAC is the first step in our ambition to consolidate and rebrand the Group’s digital consulting business companies to achieve a stronger presence as a global firm. Fuzz Productions, Nodes, and Ideyatech have added huge value and become an integral part of our group since they joined Monstarlab. Monstarlab clients around the world will enjoy the benefits of working with a truly borderless global consultancy with big ambitions.”

Malthe Kringelbach Iversen, Global SVP of Marketing, said: “Throughout the process of creating a corporate visual identity and business value proposition which marked the start of Monstarlab acting under one global brand, it has been important for us to respect the cultural differences and existing positions across our 16 markets globally. At the same time, it was crucial for us to create a brand platform that would position us clearly in the competitor landscape. We are proud of the process, which was carried out with the help of our creative partner Uncle Grey in Denmark. It has been a truly global journey, involving colleagues, clients and other stakeholders from all areas of the globe from the Americas to EMEA and APAC.”

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