Monstarlab and FT Longitude Digital Transformation Report 2023

FT Longitude and Monstarlab surveyed 875 global business leaders in the US, Europe, Japan, and the Middle East to determine what separates frontrunners in digital transformation from laggards. “Decoding Digital Excellence: Blueprint of Industry Leaders in the Digital Landscape” is a new study that dives into the technology, practices and culture of organizations prepared for the future.

Main Insights 

Pioneers and Procrastinators

Based on the Monstarlab DX Index that takes into account 25 core competencies (ranging from technology and data capabilities to organization, culture and product strategy), the report identified Pioneers (top 21%) and Procrastinators (bottom 17%).

Key Traits of Digital Transformation Pioneers

The report contains an analysis of the key traits that help Pioneers stay ahead. From a culture that supports innovation and change to customer-centric mindset and robust data practices.

Middle East Leads the Way

Monstarlab has identified that the Middle East, driven by Saudi Arabia, UAE, and Bahrain, is ahead of the US, the UK, Denmark, Germany, Netherlands and Japan in digital transformation, based on the average DX Index.

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