Shake Shack

Transforming how Shake Shack Delivers Hospitality

An end-to-end digital ecosystem that drives higher customer satisfaction and revenue.
Shake Shack has quickly become one of the most recognisable brands in the fast casual space. Since 2016, we’ve partnered with Shake Shack's IT, marketing and operations teams to launch and optimise an entire ecosystem of digital products that elevate the customer experience while increasing revenue.
10-15% higher average order size across all digital channels.

A holistic Approach to Digital Innovation

The guiding principle behind Shake Shack is "enlightened hospitality," and it was crucial that their digital channels reflect that ethos. But to truly deliver excellence, we had to continuously improve their digital experiences while assuring that the in-store experience and operations evolved in tandem. As we built and expanded their ecosystem to include award-winning native mobile apps, in-store kiosks, and a responsive ordering website atop our custom middleware built for a curated set of implementation partners, we executed a track of work dedicated to in-store innovation, aimed at enhancing the guest experience and back-of-house efficiency in-Shack.
Best in Show at the 2019 W3 Awards.

4.8 App Store rating with 58.8k reviews.

About Shake Shack.

Founded by fine dining maven Danny Meyer, Shake Shack is is an American QSR chain based in New York City. It started out as a hot dog cart in 2001 across the street from one of Mr. Meyer's Michelin-starred restaurants, expanding its menu to include its much-loved hamburgers, fries and its namesake milkshakes in 2004. Since its founding, it has been one of the fastest-growing food chains, and currently operates over 250 locations globally.

The Partnership.

Delivering Better Customer Experiences Continuously at Scale

We collaborate with Shake Shack’s employees and operations teams to create tools that leverage customer data for better real-time support, leading to higher customer satisfaction.

Working closely with Shake Shack, we continue to find new ways to make great things possible with their existing tech—with a current focus on improving the web order-ahead experience.


  • Swift
  • Java
  • Python
  • PHP
  • Typescript


  • AWS (EC2, S3, ELK, SNS, RDS, ELB)
  • Jenkins Cl
  • Django
  • React
  • NodeJS
  • Testrail
  • JAMF
  • Cloudfront


  • Olo
  • Paytronix
  • Square
  • NCR Aloha
  • SessionM
  • Kount
  • PCl Proxy
  • mParticle
  • Firebase
  • Fabric
  • Qualtrics Branch
  • Facebook
  • Sign in with Apple

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