[US] - CTA

<p>Annually, over 3 million visitors flock to the Top of the Rock (TOTR), the observatory atop Rockefeller Center. In collaboration with TOTR's marketing team, we aimed to enhance the customer journey at this iconic attraction.</p>
<h2>A Holistic Visitor Experience</h2>
<ul>
  <li><strong>Before the Visit:</strong> Simplified ticket purchasing process.</li>
  <li><strong>During the Visit:</strong> Optimized ways to enjoy the breathtaking views.</li>
  <li><strong>After the Visit:</strong> Improved navigation for shopping and entertainment options at Rockefeller Center.</li>
</ul>
<h2>Results</h2>
<ul>
  <li>Increased ticket sales.</li>
  <li>Expanded use of on-site loyalty program.</li>
  <li>Achieved a 4.5-star rating on the App Store.</li>
</ul>


<h1>Top of the Rock</h1>
<p>Top of the Rock is a three-level observation deck located atop the 70-story art-deco tower of Rockefeller Center. Restored in 2005, it offers stunning 360° indoor and outdoor views of New York City from a height of 850 feet.</p>

<h2>Features</h2>
<ul>
  <li>360° indoor and outdoor views</li>
  <li>Height of 850 feet</li>
  <li>Sunset “Radiance Wall” light installations</li>
  <li>Timed-ticket crowd control</li>
</ul>

<p>Attracting over 3 million visitors annually, Top of the Rock is operated by Tishman Speyer and serves as a key feature of the broader Rockefeller Center campus experience.</p>

A New Perspective From One of the World’s Tallest Buildings

A Holistic Visitor Experience

Results

Top of the Rock

Features