Innovating Potbelly’s Web Experience

Holistic Fast Casual Web Presence with Custom Catering & Delivery

An integrated online platform offering personalized catering and in-house delivery services for a fast casual dining experience.

Potbelly: Toasted Sandwiches & Good Vibes

Potbelly is renowned for its toasted sandwiches and positive atmosphere, with numerous locations worldwide.

Our Partnership with Potbelly

Since 2017, we have collaborated with Potbelly's marketing and IT teams to:

Design, build, and optimize a responsive website
Enhance individual ordering, catering, and delivery services
Support loyalty programs, hiring, and franchisees

Results

Potbelly's website seamlessly integrates marketing and ordering, resulting in a significantly higher average order size compared to in-store registers.

Potbelly Sandwich Shops

Founded in a Chicago antique shop in 1977, Potbelly has grown to operate approximately 450 locations. Known for its toasted subs, soups, and in-store live music, the chain has become a favorite for many.

Franchising and Growth

Currently, about 40% of Potbelly locations are franchised. The company has set ambitious goals with its Franchise Growth Acceleration Initiative, aiming to expand to 2,000 locations within the next decade.

Digital Sales

Digital transactions account for over 40% of the revenue from company-owned stores. This success is driven by a strong loyalty program and convenient order-ahead options.

Let's shape technology that
inspires people and grows businesses.