Innovating Potbelly’s Web Experience
Holistic Fast Casual Web Presence with Custom Catering & Delivery
Potbelly: Toasted Sandwiches & Good Vibes
Potbelly is renowned for its toasted sandwiches and positive atmosphere, with numerous locations worldwide.
Our Partnership with Potbelly
Since 2017, we have collaborated with Potbelly's marketing and IT teams to:
- Design, build, and optimize a responsive website
- Enhance individual ordering, catering, and delivery services
- Support loyalty programs, hiring, and franchisees
Results
Potbelly's website seamlessly integrates marketing and ordering, resulting in a significantly higher average order size compared to in-store registers.
Potbelly Sandwich Shops
Founded in a Chicago antique shop in 1977, Potbelly has grown to operate approximately 450 locations. Known for its toasted subs, soups, and in-store live music, the chain has become a favorite for many.
Franchising and Growth
Currently, about 40% of Potbelly locations are franchised. The company has set ambitious goals with its Franchise Growth Acceleration Initiative, aiming to expand to 2,000 locations within the next decade.
Digital Sales
Digital transactions account for over 40% of the revenue from company-owned stores. This success is driven by a strong loyalty program and convenient order-ahead options.