Digitizing Concession Ordering for a Major Sports & Entertainment Arena

The Inflection Point

A state-of-the-art arena sought to modernize its concession experience by enabling fully digital ordering.

High event volumes and peak surges demanded faster service without sacrificing accuracy. Traditional queue-based ordering models created friction for both guests and staff.

What Was at Risk

Without modernization, long wait times could impact guest satisfaction and in-seat engagement.

Operational bottlenecks during high-traffic events would limit revenue potential and strain staff performance.

How We Intervened

Monstarlab deployed integrated kiosks and applications directly connected to Square POS within a compressed timeline.

We:

• Designed intuitive self-ordering experiences
• Integrated ordering flows with backend POS systems
• Optimized workflows to support employee efficiency
• Structured infrastructure to enable future innovations such as seat delivery

System-Level Impact

Customer wait times decreased while operational throughput improved.

The digital ordering ecosystem strengthened the arena’s ability to scale during peak demand events.

The Broader Implication Across Our Clients

In high-volume environments, speed and infrastructure alignment determine revenue performance.

Digital ordering is most effective when customer experience and backend systems operate as one coordinated ecosystem.