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Designing for the Customer, Engineering for the Future
Award-Winning Experience Boosts Customer Engagement
Founded in 1976, Capriotti’s Sandwich Shop is a rapidly expanding QSR chain in the US, renowned for its substantial sub sandwiches crafted with premium ingredients. In 2021, Capriotti’s acquired Wing Zone, aiming to leverage its culture of innovation to expand both brands.
Wing Zone Relaunch
Capriotti’s is revitalizing Wing Zone with a new brand identity and cutting-edge wing-cooking technology, positioning it as an industry leader.
Digital Transformation Partnership
Capriotti’s collaborated with Monstarlab to revamp the “front-door” websites for both brands, using the Wing Zone rebranding as a catalyst. We developed user-centric, product-focused designs tailored to each restaurant, utilizing Craft CMS with a “headless” architecture for optimized load times.
Strategic Digital Architecture
This innovative architecture is crucial for the upcoming phases of Capriotti’s digital transformation. Our dynamic approach highlighted the bold flavors of these fast-growing brands, resulting in three 2022 W3 Awards and significantly improved site engagement metrics.
Results
- Bounce Rate dropped 90%
- Pages Views increased by 530%
- Average Session Duration increased 120%
Capriotti’s Sandwich Shop and Wing Zone
Established in 1976 in Wilmington, DE, Capriotti’s Sandwich Shop, alongside its sister brand Wing Zone, forms a Las Vegas–based franchisor specializing in premium subs and fresh-fried chicken wings.
Expansion and Growth
- Currently, the combined system operates over 400 restaurants.
- Embraces ghost kitchens and a co-branding model to reduce build-out costs.
- Aims to reach 500 locations by 2025 through multi-unit franchise deals.
- Includes a 50-unit master franchise in India.
Technology and Innovation
- Utilizes a unified loyalty app.
- Offers digital order-ahead options to drive recurring revenue.
"We appreciate your partnership and high level of communication. I continue to be VERY excited about these two great products we’ve launched together. "
