Modernizing the Supply Chain for the World’s Largest Brewer

Monstarlab & AB InBev Launch Global TapWiser eCommerce Platform

Starting with a small usability pilot, Monstarlab collaborated with AB InBev to develop a mobile-first direct-to-business platform that is transforming the sales approach of this major consumer goods company across nine countries.

Revolutionizing Beer Distribution

AB InBev stands as the world's largest beer manufacturer and distributor. To streamline the purchasing process, we developed a global product ecosystem encouraging retailers to buy directly from AB InBev via digital channels. This innovation replaces the outdated manual purchasing methods.

Monstarlab played a crucial role in evolving this ecosystem from a minimum viable product (MVP) in the US to a robust platform operating across five continents, facilitating billions in annual revenue transactions.

Results

The platform was implemented in 9 countries.
Facilitated billions in transactions annually.
Achieved a significantly higher reorder rate than competing solutions.

Anheuser‑Busch InBev

Headquartered in Belgium, AB InBev is the world's largest brewer, owning over 500 labels, including Budweiser, Corona, and Stella Artois, across nearly 50 countries.

Global Reach and Operations

Operates 175 breweries worldwide
Employs 164,000 people
Sells approximately one in every four beers globally

Strategic Initiatives

The company's "premiumization and beyond‑beer" strategy includes:

No‑alcohol lagers
Hard seltzers
Ready-to-drink (RTD) beverages
E‑commerce and digital direct‑to‑consumer channels

These initiatives contribute to annual revenues exceeding US $50 billion.