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Revolutionizing Beer Distribution

AB InBev stands as the world's largest beer manufacturer and distributor. To streamline the purchasing process, we developed a global product ecosystem encouraging retailers to buy directly from AB InBev via digital channels. This innovation replaces the outdated manual purchasing methods.

Monstarlab played a crucial role in evolving this ecosystem from a minimum viable product (MVP) in the US to a robust platform operating across five continents, facilitating billions in annual revenue transactions.

Results

• The platform was implemented in 9 countries.
• Facilitated billions in transactions annually.
• Achieved a significantly higher reorder rate than competing solutions.

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Anheuser‑Busch InBev

Headquartered in Belgium, AB InBev is the world's largest brewer, owning over 500 labels, including Budweiser, Corona, and Stella Artois, across nearly 50 countries.

Global Reach and Operations

• Operates 175 breweries worldwide
• Employs 164,000 people
• Sells approximately one in every four beers globally

Strategic Initiatives

The company's \"premiumization and beyond‑beer\" strategy includes:

• No‑alcohol lagers
• Hard seltzers
• Ready-to-drink (RTD) beverages
• E‑commerce and digital direct‑to‑consumer channels

These initiatives contribute to annual revenues exceeding US $50 billion.

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