United Arab Emirates


Strategy is a means of expanding your organization’s horizons, from tackling current headwinds to achieving long-lasting and sustainable growth

Master change through strategy and become a market leader

Organizations are currently facing a range of complex and disruptive challenges and the race to adapt is becoming faster than ever before. Successful strategy begins with identifying these opportunities by incorporating analytics and embracing the future of work. Monstarlab provides a range of capabilities to navigate through this complexity which can help you better understand your business, transform your operations, and become a pioneer in your industry. We are focused on creating and delivering solutions that bring tangible results rather than just presentations


Our services

We offer strategy and execution consultancy services across seven distinct sets of services

Strategy & Growth

Stay on top of the market with strategic decision-making

Leveraging our cross-industry expertise and experience in developing customer-centric propositions, we help clients make informed strategic decisions to stay ahead of the competition. Our end-to-end services range from conducting detailed feasibility studies for new markets to designing and implementing winning go-to-market strategies, customized to leverage core business capabilities.

Core competencies:

  • Corporate strategy
  • Business model & plan development
  • Startup growth and expansion strategy
  • Go-to-market strategy
  • M&A strategy
  • Digital strategy
  • Feasibility study
  • Financial projections
Transformation & Execution

Navigate complex business transformation processes to emphasize value creation

We help our clients navigate uncertain terrain by re-designing their business and operating models to accelerate change and growth beyond incremental advancements. We leverage our expertise and latest trends to not only create transformation strategies but also to guide our clients through their transformation journeys, acting as a trusted partner, ensuring that things get done. 

Core competencies:

  • Change management
  • Project management
  • Operating model definition
  • Process improvement and optimization
  • Build-operate-transfer models
  • Post-merger Integrations (PMI)
People & Organization

Drive productivity and value creation within the organization

We believe that comprehensive talent management should become one of the key organizational priorities and we support our clients on their path to become more “employee-centric”. We support clients by creating new strategies to improve productivity, establish a healthy work culture and adapt to a new working paradigm. 

Core competencies:

  • Organizational effectiveness
  • People strategy
  • HR analytics
  • Performance management
  • Talent management and optimization
  • HR outsourcing
  • Learning and development
Customer & Marketing

Deliver the highest value possible by becoming more customer-centric

We work closely with our clients on their marketing strategies to create consistent brand experience across channels, while helping them better understand their target audience through the means of data and technologies. In turn, customers are more engaged and better identify with the client’s value proposition. 

Core competencies:

  • Omnichannel customer experience
  • Customer engagement
  • Sales and marketing strategy
  • Distribution strategy
  • Social media strategy
  • E-commerce strategy
Analytics & Data

Leverage data to fine-tune strategy

Our expertise in analytics & data expertise continues to support clients in different stages of data maturity starting from developing data governance frameworks to enabling predictive and prescriptive modeling in the technological toolkit. In turn this helps clients make truly data-informed strategic decisions, maximizing returns and minimizing the risk of error. 

Core competencies:

  • Big data
  • Data analytics
  • Business intelligence
  • Data modeling
  • Data governance
  • Data engineering
  • Insights generation
  • Artificial intelligence
  • Machine learning
  • Demand forecasting
Innovation & Sustainability

Identify new opportunities and markets while ensuring sustainable business models

Organizations become increasingly aware of the need to move towards more sustainable ways of leading the business to address adverse social and environmental impacts. New angles of innovation also require new ways of orchestrating it, therefore, we increasingly utilize design thinking and other agile innovation methods to support our clients in shaping their sustainability agenda. 

Core competencies:

  • Design thinking
  • Concept assessment
  • Innovation strategy
  • Innovation implementation
  • ESG strategy
  • Sustainable supply chain solutions
Risk & Regulatory

Mitigate business risks and enhance opportunities to manage them

We see the evolving regulatory landscape as a significant opportunity to help your organization adapt and embrace this dynamic environment. Our track record in staying ahead of the curve for regulatory requirements will help your businesses remain proactive, resilient and manage potential risks without compromising your strategic objectives.

Core competencies:

  • Risk management
  • Risk governance
  • Risk policies and procedures
  • Risk identification and assessment support
  • Regulatory review and assessment

Leaders in the field

Paul Klinkhamer
Paul has 25+ years of cross-industry experience in strategy, capability building, change management, policy assessment & development, business launches & transformation, turnaround, and M&A, across the Middle East, Europe, and Asia.
Jan Rohde
We challenge the status quo by providing our clients with solutions that will help build a strong foundation for sustainable growth. In Strategy, we support our clients in taking an organisation-wide approach to their digital transformation. We work closely with our Monstarlab experts leveraging their knowledge in experience, data and technology to advise our clients on future-proof, value-adding outcomes - all within a fun and collaborative environment.
Shakira Akintoye
Shakira is a seasoned digital program executive with 20+ years experience in digital transformation, operational excellence, and innovation experience across the USA, the Middle East, and Asia, leading large teams and working on over 120 projects worldwide to plan, implement, and deliver multi-million dollar digital initiatives that elevate the customer experience and streamline internal operating functions in both advisory and in-house capacities.
Vinh Vuong
Vinh has 15+ years experience in Strategy and Management Consulting of which 3 years leading the Finance & Risk Management practice of a global consulting company out of the Netherlands. He has led large and complex client change and transformation programs to a success, most in the field of data management, digital transformations, risk management and regulatory implementations, while changing Target Operating Models, business processes and front,- and back-end technology.