A New Perspective from one of the World’s Tallest Buildings
Top of the Rock
A New Perspective from one of the World’s Tallest Buildings
A better view from NYC's Rockefeller Center.
Over 3 million visitors flock annually to the Top of the Rock (TOTR), the obvervatory that sits atop Rockefeller Center. We partnered with TOTR's marketing team to enhance the customer journey before, during, and after visiting this iconic tourist attraction. We crafted a holistic experience that helped users easily buy tickets, take in the views and then navigate the shopping and entertainment options at Rockefeller Center.