Alibaba Group Holding Limited, is a Chinese multinational conglomerate specialising in e-commerce, retail, Internet, AI and technology. The company provides C2C, B2C and B2B sales services via web portals, as well as electronic payment services, shopping search engines, and cloud computing services.
As of 2018, Alibaba has the 9th highest global brand value. With operations in over 200 countries and territories, its online sales and profits surpassed all US retailers (including Walmart, Amazon, and eBay) combined since 2015.
Alibaba's annual sales reached USD $46.5 Billion In 2019, up 51% year-on-year, with the e-commerce business accounting for 86% of overall sales. Then in 2020, Alipay becomes the largest mobile payment platform in the world, together with their local partners worldwide users that amounts for 1.2 billion.
The Koubei project laid the foundation for a lasting partnership between Monstarlab and Alibaba. Having developed and delivered technology that greatly compliments their system, this has opened doors to future projects and tech developments within the conglomerate.