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March 31, 2021

3 useful product analytics tracking plan templates

In the Monstarlab product analytics team we use a number of templates to reduce re-work when defining & implementing an analytics strategy. In this article I’ll share 3 tracking plan templates we use. These templates are most appropriate for mobi...

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March 13, 2021

Monstarlab 2021, part II: The Works

This is the second of three short articles on the thoughts that went into the process and meaning behind our new brand Working with a global brand and developing a unified identity across different cultures, languages, a...

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March 10, 2021

Monstarlab 2021, part I: Driving global unity

This is the first of three short articles on the thoughts that went into the process and meaning behind our new brand. On March 4th, all Monstarlab subsidiaries merged into one, with the renaming and rebranding of all lo...

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March 18, 2021

Monstarlab 2021, part III: From DNA to visual identity

This is the third and last of three short articles on the thoughts that went into the process and meaning behind our new brand What is a brand? Is it the colours of a business? A logo? A particular way of behaving? The w...

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